Bakish: Significant Growth Ahead For Viacom

Bob Bakish, CEO of Viacom, discusses the company's global operations and the significant opportunities presented by mobile technology. He highlights the importance of quad play and partnerships with mobile telcos. Viacom's Play Plex suite of apps is introduced as a key strategy for content distribution. The discussion also covers cost management in content production and the company's business model, emphasizing growth and advertising strategies.

What is the significance of mobile transition for Viacom according to the text?

How does Viacom plan to embrace the mobile opportunity mentioned in the text?

What is the concept of 'quad play' as described in the text?

How did the company Movie Star grow its subscribers according to the text?

What strategies does Viacom use to manage content costs?

What are the challenges Viacom faces regarding its business model as mentioned in the text?

What evidence does the speaker provide to counter claims of decline in the ad market?