The Power of Personal Selling: When and How to Use It

The video discusses personal selling as a marketing tool, highlighting its effectiveness in direct communication with potential buyers. It is particularly useful when targeting a few major customers, allowing for tailored messages. However, personal selling is costly and time-consuming, making it less common than other marketing methods. It is best suited for technical or expensive products where detailed communication is needed. The video concludes that while personal selling can be effective, it should be used judiciously due to its high costs.

What is the primary characteristic of personal selling?

• Advertising through television commercials

• Using social media to reach customers

• Mass communication with a wide audience

• Direct personal communication with potential buyers

Why might personal selling be less common today?

• It is less effective than other methods

• It is more expensive and time-consuming

• It does not allow for personalized communication

• It is not suitable for any type of product

In which scenario is personal selling most beneficial?

• When advertising through digital platforms

• When selling low-cost consumer goods

• When targeting a large, diverse audience

• When dealing with a few major customers

For which type of product is personal selling particularly suitable?

• Items that are self-explanatory

• Products with no need for customer interaction

• Highly technical or expensive products

• Everyday consumer goods

What is a key reason to avoid personal selling for certain products?

• It requires a large sales team

• It is the most effective promotional tool

• It is suitable for all types of products

• It is not cost-effective for products that sell themselves