Marketing - Benefits of Personal Selling

The video discusses the role of personal selling in marketing, highlighting its adaptability, necessity for technical products, ability to build customer relationships, and effectiveness in gathering real-time market information. Personal selling is emphasized as a powerful tool due to its face-to-face interaction, which can be more persuasive than traditional advertising methods.

How does personal selling help in building a relationship with customers?

What is described as possibly the biggest benefit of personal selling?