Mercedes-Benz CEO on Challenges in 2023, EVs & China

Mercedes-Benz reported strong earnings for 2022, driven by a robust product portfolio and cost discipline. The company anticipates a challenging 2023 due to macroeconomic factors like inflation and interest rate hikes. Despite these challenges, Mercedes-Benz remains optimistic about maintaining sales levels and achieving a solid return on sales. Consumer behavior has not yet shifted significantly, but the company is adjusting its sales strategy, particularly in China, where it aims to double electric vehicle sales. Geopolitical tensions and trade dynamics are also key considerations for the company's future planning.

What were the key factors that contributed to Mercedes-Benz's strong financial performance in 2022?

• High inflation and interest rates

• A weak product portfolio and high costs

• A strong product portfolio and cost discipline

• Low EBIT and cash flow

How is Mercedes-Benz planning to handle the market challenges in 2023?

• By reducing their product offerings

• By focusing on cost-cutting measures only

• By maintaining sales levels and achieving a good return on sales

• By ignoring macroeconomic factors

What trend is Mercedes-Benz observing in consumer behavior regarding vehicle purchases?

• An increase in top-end vehicle sales

• A shift towards budget vehicles

• A decline in electric vehicle interest

• A decrease in top-end vehicle sales

What strategy is Mercedes-Benz employing in China to maintain consistent pricing?

• Focusing only on luxury models

• Ensuring level pricing for equivalent products globally

• Reducing prices for all models

• Increasing prices significantly

How is Mercedes-Benz preparing for potential geopolitical tensions affecting their market?

• By ignoring supply chain issues

• By focusing solely on domestic markets

• By reducing their presence in China

• By enhancing supply chain resilience and emphasizing free trade