Inflation Causing Spending Patterns to Shift: MikMak CEO

The video discusses current inflation trends, highlighting that while some consumer goods like food and appliances have stable prices, core inflation is rising. E-commerce conversion rates have declined since 2020, indicating consumer caution. Companies are scrutinizing marketing budgets, leading to strategic spending in channels with clear sales data. Retailers leverage consumer data to optimize marketing. Consumers focus on essentials, with a shift towards cost-effective options in discretionary categories.

What is the main reason for the flat prices in food and appliance categories?

• Improved production efficiency

• Government subsidies

• Manufacturers raising prices

• Increased consumer demand

How have ecommerce conversion rates changed since 2020?

• They have declined

• They have increased significantly

• They have fluctuated unpredictably

• They have remained stable

Which platform is NOT mentioned as a competitor in retail media?

• Google

• Meta

• Snap

• Amazon

What type of items are consumers primarily spending on during economic uncertainty?

• Luxury goods

• Essential items

• Travel services

• Entertainment products

In discretionary categories, how are consumers adjusting their spending habits?

• Choosing DIY solutions

• Increasing spending on luxury services

• Opting for more expensive services

• Avoiding purchases altogether