What is a major reason franchisees are hesitant to increase prices at McDonald's?
Top Calls: McDonald's Tops Estimates

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Increased competition from new entrants
Negative guest counts and declining traffic
High operational costs
Lack of new product offerings
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has McDonald's managed to gain market share from its competitors?
By expanding its menu offerings
By benefiting from a trade down in the QSR category
Through aggressive marketing campaigns
By offering lower prices than competitors
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What opportunity do McDonald's competitors have due to its current market situation?
To increase their prices
To expand into new geographical areas
To introduce new product lines
To regain some market share by being more promotional
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does McDonald's plan to strategically increase prices without affecting sales?
By reducing portion sizes
By focusing on premium customers and using the loyalty program
By increasing advertising spend
By introducing new budget-friendly menu items
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who are considered premium customers at McDonald's?
Customers who frequently use the drive-thru
Customers with household incomes above $75K
Customers who are part of the loyalty program
Customers who purchase value meals
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