Has Black Friday Killed Europe's `Golden Quarter' for Retailers?

The video discusses the impact of Black Friday on European shopping habits, highlighting a trend of resistance against this American tradition. It explores the challenges retailers face, such as the pressure to discount during the Golden Quarter, and suggests strategies to manage sales without harming profit margins. The environmental implications of online versus in-store shopping are also examined, with a focus on the efficiency and sustainability of different shopping methods.

What movement in France is encouraging consumers to avoid Black Friday?

• Greenpeace

• Extinction Rebellion

• Save the Earth

• Eco Warriors

What is the 'Golden Quarter' in British retail?

• The three months leading up to Christmas

• The back-to-school shopping season

• The summer sales period

• The first three months of the year

Which British retailer is mentioned as trying to reduce discounting?

• John Lewis

• Tesco

• Sainsbury's

• Marks and Spencers

What is a potential downside of creating special products for Black Friday?

• Brand damage from inferior products

• Higher shipping fees

• Increased production costs

• Longer delivery times

According to academic research, which shopping method is generally better for the environment?

• In-store shopping

• Online shopping with fast delivery

• Online shopping with standard delivery

• Shopping at local markets