TED: 3 rules to help you build a successful business | Julissa Prado

The video tutorial shares the speaker's journey from a corporate job to founding a successful self-funded business, Resource Curls. It highlights the influence of growing up in a Latino immigrant community on her entrepreneurial spirit. The speaker outlines three key business principles: building personal connections with customers, breaking traditional business rules, and trusting one's intuition. She emphasizes the importance of authenticity, innovation, and self-awareness in business, while also valuing gratitude and community over profit maximization.

What inspired the speaker's entrepreneurial spirit?

• Attending business school

• Being surrounded by immigrants in Latino neighborhoods

• Experiencing corporate success

• Growing up in a wealthy neighborhood

What is the first principle the speaker mentions for doing business?

• Expanding internationally

• Following traditional business rules

• Getting personal with customers

• Investing heavily in marketing

How did the speaker launch their product into a mainstream retailer?

• By using a unique and cost-effective approach

• By spending a lot on marketing

• By following traditional business wisdom

• By hiring a celebrity spokesperson

What does the speaker suggest is crucial for making big business decisions?

• Trusting one's intuition

• Following industry trends

• Relying solely on data and facts

• Consulting with investors

Why did the speaker choose to turn down outside capital?

• To avoid compromising community and culture

• To focus on international markets

• To maintain complete control over finances

• To prevent rapid business expansion