VOICED : S.Africa craft ales brew up a challenge to old order

The video discusses the craft beer revolution in South Africa, highlighting a brewery in Limpopo and its efforts to gain international recognition. It covers the industry's growth from 1% to 3% of the market, with around 200 breweries now operating. The video also profiles Airport Craft Brewers, the first airport brewery in Africa, and its master brewer. Despite the dominance of cheaper lagers, craft beer is gaining traction, with plans for international expansion to the US, Zimbabwe, and China. The industry is establishing a foothold domestically and aims to compete globally.

What is the main goal of the brewery owner in Limpopo province?

• To create the cheapest beer in the market

• To put South Africa on the craft beer world map

• To become the largest beer producer in Africa

• To focus solely on local sales

What significant change has occurred in the local craft ale industry since 2013?

• Sales have increased from 1% to almost 3% of the market

• The number of breweries has decreased

• Craft beer has become the dominant market leader

• The industry has stopped exporting

What makes Airport Craft Brewers unique in Africa?

• It is the largest brewery in Africa

• It is the oldest brewery in Africa

• It is the first airport brewery in Africa

• It only produces non-alcoholic beer

What is a major challenge for the craft beer industry in South Africa?

• Limited access to raw materials

• Competition from cheaper lagers

• High production costs

• Lack of skilled brewers

How does the South African craft beer industry compare to its wine exports?

• It is more recognized internationally

• It has the same level of recognition

• It lacks the recognition of its wine exports

• It is more profitable than wine exports