Technology Is About Creating 'Frictionless' Opportunities for Diners, Says Cil

Technology Is About Creating 'Frictionless' Opportunities for Diners, Says Cil

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the trend of automation in restaurants, highlighting McDonald's use of kiosks. It emphasizes the role of technology in enhancing guest experiences rather than just managing labor costs. The speaker mentions successful technology implementations in RBI brands like Tim Horton's, Popeyes, and Burger King, focusing on loyalty programs, delivery platforms, and mobile apps. The overall goal is to provide better service and personalized experiences for guests.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason McDonald's introduced kiosks in their stores?

To reduce the number of employees

To enhance the ordering experience

To increase the menu options

To offer discounts to customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of the company's technology efforts?

Increasing product variety

Expanding store locations

Improving customer service

Reducing labor costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand launched a successful loyalty program in Canada?

McDonald's

Tim Hortons

Burger King

Popeyes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has technology impacted the Popeyes business in the US?

By expanding the delivery platform

By offering new menu items

By reducing menu prices

By increasing the number of stores

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected long-term impact of the mobile order and pay app for Burger King?

It will be phased out

It will become a major part of the business

It will only be available in select locations

It will replace in-store ordering