A Digital Media Startup Growing Up With Millennial Women

The video discusses a business aimed at inspiring millennial women through digital media. The founder, with a background in tech companies like Google and Apple, started the business by bootstrapping and later raised a seed round. The company has three main revenue streams: advertising, online classes, and merchandising. A significant challenge was deciding whether to distribute content natively on platforms like Snapchat and Instagram, which initially lacked monetization tools. The business has seen substantial growth, reaching 125 million unique users monthly and expanding its offline presence with a successful festival. The focus remains on creating high-quality content for millennial women across various platforms.

What are the three main revenue streams mentioned by the speaker?

• Online classes, events, and consulting

• Advertising, consulting, and merchandising

• Consulting, online classes, and events

• Advertising, online classes, and merchandising

What was a major challenge in distributing content on platforms like Snapchat and Instagram?

• High advertising costs

• Technical difficulties in content upload

• Absence of monetization tools

• Lack of audience engagement

How much has the company's online classes segment grown year over year?

• 300%

• 250%

• 350%

• 200%

Why does the speaker believe an offline counterpart is important for digital brands?

• To improve online content quality

• To increase merchandise sales

• To reach millennials and Gen Z effectively

• To reduce online advertising costs

What is the name of the event that has grown to a 15,000 person festival?

• Rebuild

• Remake

• Renew

• Recreate