Duolingo CEO on Ed Tech, Back-to-School Trends

The transcript discusses Duolingo's steady growth during and after the pandemic, highlighting the global reach and socioeconomic diversity of its user base. It explores the increased adoption of educational technology in schools, with Duolingo being widely used in the U.S. The company leverages organic growth on TikTok, benefiting from viral content. Challenges in the Chinese market are noted, with minimal impact on revenue. Despite a challenging macroeconomic environment, Duolingo continues to grow, driven by the shift to online language learning and its freemium model.

How did Duolingo's user base change after the pandemic?

• It decreased significantly.

• It remained steady.

• It increased dramatically.

• It fluctuated unpredictably.

What percentage of U.S. schools use Duolingo for teaching foreign languages?

• 100%

• 75%

• 50%

• 25%

What is the primary marketing strategy Duolingo uses on TikTok?

• Organic content

• Paid advertisements

• Sponsored challenges

• Influencer partnerships

What percentage of Duolingo's revenue comes from the Chinese market?

• 25%

• 1%

• 10%

• 50%

What was the impact of Duolingo's removal from China's app stores?

• A significant loss in global revenue

• An increase in user base elsewhere

• A temporary halt in new user acquisition in China

• A complete shutdown of operations in China

How has the macroeconomic environment affected Duolingo's business?

• It has led to a decrease in revenue.

• It has caused a decline in user growth.

• It has not shown any significant impact.

• It has forced a change in business model.

What is the current trend in the language learning market?

• A shift from online to offline learning

• A focus on traditional classroom settings

• A shift from offline to online learning

• A decline in overall interest