Upwork Takes on Big Tech by Attracting Top Talent, CEO Says

Upwork, formed from the merger of Elance and oDesk, recently went public. The platform connects skilled freelancers with clients, offering them flexibility and higher income. Upwork plans to use its IPO funds to attract more clients and expand its services. Despite competition from tech giants, Upwork relies on strong network effects and innovation to maintain its market position.

What is a significant reason freelancers choose Upwork over traditional employment?

• Shorter working hours

• Better health benefits

• More freedom and flexibility

• Higher job security

How does Upwork plan to utilize the funds raised from its IPO?

• By acquiring new companies

• By increasing marketing efforts

• By attracting new clients and increasing spending from existing ones

• By reducing service fees for freelancers

What strategy does Upwork use to expand client spending across its platform?

• Cross-selling services across different categories

• Offering discounts on bulk projects

• Reducing service fees for long-term clients

• Providing free trials for new services

Which of the following is a key competitive advantage for Upwork?

• Low service fees

• Strong network effects

• Exclusive partnerships with tech giants

• Limited freelancer pool

How does Upwork ensure continuous innovation in its operations?

• By hiring only full-time employees

• By investing heavily in research and development

• By reducing the number of freelancers

• By focusing solely on local markets