Amazon Still Needs Prime Day to Drive Demand: Pacvue's Burdick

The transcript discusses Amazon's strategic use of Prime Day to boost demand and manage year-over-year growth comparisons, especially in light of the pandemic's impact. It highlights Amazon's significant advertising growth, capturing a larger share of the digital market. The conversation also touches on Amazon's future under new CEO Andy Jassy, with innovative ventures like designing chips and launching a hair salon, indicating the company's diverse expansion strategies.

Why did Amazon decide to move Prime Day to Q2?

• To celebrate Amazon's anniversary

• To boost demand and meet growth expectations

• To compete with other retailers

• To introduce new products

What was the percentage increase in Amazon's advertising growth this quarter?

• 50%

• 80%

• 60%

• 73%

How does Amazon's advertising business complement Prime Day?

• By reducing costs

• By expanding to new markets

• By increasing advertising revenue

• By launching new products

What unexpected venture did Amazon recently launch in the UK?

• A clothing line

• A hair salon

• A tech startup

• A grocery store

What is Amazon's strategy for entering new markets?

• Testing and learning

• Acquiring competitors

• Lowering prices

• Aggressive marketing