Amazon Said to Launch Video Ads on Smartphone Apps

Amazon is testing video ads on its iOS shopping app and plans to expand to Android. This move is part of Amazon's strategy to increase its share in the digital ad market, challenging Google and Facebook. Advertisers seek alternatives to social networks, and Amazon offers a new platform. Despite initial caution due to customer experience concerns, Amazon is gradually increasing its ad presence. Video ads address a gap in Amazon's offerings, as they lose traffic to YouTube for product demonstrations. Future opportunities include more ads on Prime Video and collaborations with influencers.

What new advertising strategy is Amazon testing on its shopping app?

• Email marketing

• Pop-up ads

• Brief video ad spots

• Banner ads

Why are advertisers looking for alternatives to social networks like Facebook and YouTube?

• Limited audience reach

• Content issues on social networks

• Lack of advertising options

• High advertising costs

What has been Amazon's main concern about increasing advertising on its platform?

• Lack of advertiser interest

• Compromising customer experience

• Increasing operational costs

• Technical challenges

How does Amazon plan to address its lack of video content?

• By creating a new video platform

• By partnering with YouTube

• By integrating more video ads and influencer content

• By reducing display ads

What future advertising opportunities is Amazon exploring?

• Increasing banner ads

• Expanding into print media

• Developing a new social media platform

• Leveraging Prime Video and influencer partnerships