Starbucks, Diageo Join Facebook Advertising Boycott

The video discusses the challenges Facebook faces due to an advertiser exodus driven by demands for better handling of hate speech and divisive content. Despite Mark Zuckerberg's optimism about progress in public health and racial justice, major companies like Unilever and Starbucks have pulled advertising from Facebook, impacting its revenue. The video also highlights the broader economic context, including the pandemic's effect on advertising spending, and the potential financial implications for Facebook if more advertisers join the boycott.

What is the main reason for the pressure on Facebook's stock as discussed in the first section?

• Increased competition from other social media platforms

• Technical issues with Facebook's advertising platform

• An exodus of advertisers due to concerns over hate speech

• A decline in user engagement on Facebook

Which companies are mentioned as part of the growing list that pledged to stop advertising on Facebook?

• Microsoft and Amazon

• Coca-Cola and Pepsi

• Starbucks and Diageo

• Apple and Google

What percentage of US advertising spending was online last year?

• 60%

• 50%

• 30%

• 40%

What is the potential impact on Facebook's revenue if 50% of the top 100 advertisers pull back spending?

• No significant impact

• A loss of more than half a billion dollars

• A loss of more than a billion dollars

• A loss of more than a million dollars

What role do civil rights groups play in the advertiser boycott against Facebook?

• They are mediating between Facebook and advertisers

• They are developing new advertising strategies

• They are providing financial support to Facebook

• They are encouraging more companies to join the boycott