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The video discusses the importance of the Stoke-on-Trent backstamp in identifying high-quality pottery and China. It highlights the recovery of the ceramics industry, with artists relocating to the area and a shift towards bespoke pottery. The recession prompted companies to adapt their business models, invest in new designs, and focus on global markets.

Why is the Stoke-on-Trent backstamp considered crucial in the ceramics industry?

• It signifies the piece is of high quality.

• It indicates the piece is made of gold.

• It means the piece is made in China.

• It shows the piece is mass-produced.

What trend is observed among artists in the ceramics industry?

• They are leaving the industry.

• They are focusing on mass production.

• They are relocating to Stoke-on-Trent.

• They are moving to larger cities.

What change in consumer preference is noted in the ceramics industry?

• A preference for mass-produced items.

• An interest in imported ceramics.

• A demand for cheaper products.

• A desire for unique, bespoke pieces.

How did the recession affect ceramics companies?

• It resulted in a focus on local markets.

• It led to a decrease in exports.

• It forced companies to innovate and improve.

• It caused companies to close down.

What strategies did ceramics companies adopt post-recession?

• Reducing workforce.

• Investing in new equipment and designs.

• Focusing solely on local sales.

• Discontinuing bespoke products.