Brands Are Calling Out Racial Injustice. But Are The Messages Sincere?

The video discusses how brands are responding to calls for racial justice, highlighting that many companies issue statements but often lack specific actions. It notes that while some brands like Nike and Ben & Jerry's have made impactful statements, others risk diluting their message by not addressing key issues like police brutality. The shift in consumer expectations, especially among millennials and Gen Z, is pushing brands to take clear stands on social issues. Silence from brands is seen as a negative stance, indicating a preference for profit over social responsibility.

What percentage of brands mentioned specific actions in their statements on racial equality?

• Exactly 60%

• More than 70%

• Roughly 50%

• Less than 30%

Which generations are influencing the shift in brand communication strategies?

• Baby Boomers and Gen X

• Gen X and Millennials

• Millennials and Gen Z

• Gen Z and Baby Boomers

According to a 2018 poll, what fraction of consumers believe brands should take public stands on social issues?

• 3/4

• 2/3

• 1/2

• 1/3

What was unique about Ben and Jerry's statement on racial injustice?

• It focused on unity

• It avoided mentioning lawmakers

• It was vague and general

• It specifically called for dismantling white supremacy

What does publicist Stephanie Claudelle suggest about brands that remain silent on social issues?

• They are neutral

• They care about Black lives

• They prioritize Black dollars over Black lives

• They are waiting for the right moment