Facebook Tops Estimates as Mobile Ads Surge

The transcript discusses Facebook's financial performance, highlighting a significant improvement in earnings and user metrics compared to previous expectations. It emphasizes the company's growth in profits and mobile ad revenue, noting that mobile ads constitute a large portion of total advertising revenue. The discussion also covers Facebook's mobile-first strategy, with most users accessing the platform via smartphones, and the company's success in driving advertisers to mobile. A comparison with Google's mobile ad revenue is also made.

What was the reported revenue for Facebook, and how did it compare to the previous year?

• Over $4 billion, a decline from $6 billion

• Over $6 billion, an improvement from $4 billion

• Over $5 billion, a decline from $6 billion

• Over $7 billion, an improvement from $5 billion

How did Facebook's daily active users compare to analysts' expectations?

• 1.10 billion, significantly below expectations

• 1.13 billion, slightly above expectations

• 1.12 billion, matching expectations

• 1.15 billion, below expectations

What was the adjusted earnings per share reported by Facebook, and how did it compare to analysts' estimates?

• $0.97, above estimates

• $0.82, matching estimates

• $0.97, below estimates

• $0.82, below estimates

What percentage of Facebook's total advertising revenue came from mobile ads?

• 85%, exceeding expectations

• 82.6%, matching expectations

• 80%, below expectations

• 84%, exceeding expectations

What is Facebook's strategy regarding its user base and device usage?

• Desktop-first, focusing on global users

• Desktop-first, focusing on American users

• Mobile-first, focusing on global users

• Mobile-first, focusing on American users