Blogging: Is It the Future of Sports Media?

The video discusses a business model centered around a blogging platform that leverages crowdsourcing to create media content. It highlights the platform's growth from 10,000 to 20,000 users and its reach of 30 million monthly views. The discussion contrasts traditional media with the platform's long tail strategy, emphasizing its value to advertisers due to its broad reach and young demographic. The platform ranks as the 21st largest sports media site, appealing to advertisers targeting males aged 18 to 35.

What was the initial approach taken by the company to adapt to changes in media consumption?

• Developing a traditional media outlet

• Harnessing the power of crowdsourcing

• Focusing on print media

• Creating a video streaming service

How many users did the blogging platform initially attract?

• 15,000

• 20,000

• 5,000

• 10,000

What is the significance of the 'long tail' in the context of this media platform?

• Focusing on a few popular blogs

• Emphasizing a wide range of niche content

• Targeting only professional athletes

• Prioritizing video content

How does time-shifted viewing affect traditional media advertising?

• Increases the value of traditional media advertising

• Increases the number of commercials watched

• Decreases the value of traditional media advertising

• Has no impact on advertising

What percentage of males aged 18 to 35 visit the sports blog sites?

• 5%

• 10%

• 15%

• 20%