Why Blue Apron Shares Are Down Despite Beating Estimates

Blue Apron's third quarter earnings report showed sales beating estimates, but concerns remain due to reduced marketing spending and a declining customer base. The company faces competition from Amazon and HelloFresh. To improve, Blue Apron plans to enhance margins and profitability by focusing on their New Jersey fulfillment center and scrapping other plans. Despite these efforts, the company expanded its net loss guidance for the second half of the year.

What was a significant factor in Blue Apron's business model discussed in the earnings report?

• Product innovation

• Marketing spending

• Employee training

• Supply chain management

How did Blue Apron's customer base change from pre-IPO to the third quarter?

• Decreased to 856,000

• Increased to 1.2 million

• Increased to 900,000

• Remained at 1 million

Which companies are mentioned as competitors to Blue Apron?

• Walmart and Target

• Amazon and HelloFresh

• Kroger and Safeway

• Costco and Aldi

What strategic decision did Blue Apron make regarding its fulfillment centers?

• Outsource to third-party logistics

• Expand in California

• Build in New Jersey

• Close the New Jersey center

What was the revised guidance for Blue Apron's net losses in the second half of the year?

• $145 million

• $125 million

• $135 million

• $155 million