'I Can Only Imagine' Revives Faith-Based Genre at Box Office | THR News

In 2014, faith-based films gained prominence, with 'God's Not Dead' and 'Heaven is for Real' achieving significant box office success. Despite market saturation, 'I Can Only Imagine' surprised many by outperforming expectations, opening with $17.1 million. Directed by Andrew and Joe Erwin, the film tells the story behind the Christian song 'I Can Only Imagine.' Its success was largely attributed to effective grassroots marketing within the faith community. The film's performance overshadowed other big-budget releases, highlighting the power of targeted marketing and community support.

What was the budget for 'God's Not Dead' and how much did it earn?

• $20 million budget, $83.8 million earnings

• $7 million budget, $17.1 million earnings

• $12 million budget, $91.4 million earnings

• $2 million budget, $61.7 million earnings

Which film did 'I Can Only Imagine' outperform during its opening weekend?

• Black Panther

• Tomb Raider

• A Wrinkle in Time

• Love Simon

Who directed 'I Can Only Imagine'?

• J Michael Finley

• Dennis Quaid

• Mel Gibson

• Andrew and Joe Erwin

What was a key factor in the marketing success of 'I Can Only Imagine'?

• High-budget advertising

• Celebrity endorsements

• Grassroots marketing

• Social media campaigns

What role did Dennis Quaid play in 'I Can Only Imagine'?

• Director

• Bart Miller

• Marketing strategist

• Bart Miller's father