Marriott CEO Sorenson on Three-Year Growth Plan, Cyber Security

The video discusses Marriott's growth plans, including adding new rooms and increasing revenue. It covers market share expansion, brand strategy, and the new loyalty program, Marriott Bonvoy. The video also addresses data security concerns following a cyber attack on Starwood's reservation system.

What is one of the key components of Marriott's growth plans over the next three years?

• Focusing solely on the US market

• Increasing fee revenue by $400 million

• Decreasing market share

• Reducing the number of hotel rooms

How does Marriott plan to compete with digital disruptors?

• By reducing the number of brands

• By offering a wide range of choices to consumers

• By focusing only on luxury hotels

• By cutting down on marketing expenses

What is the new name for Marriott's unified loyalty program?

• Bonnevoie

• SPG

• Ritz Carlton Rewards

• Marriott Rewards

What was one of the challenges faced by Marriott after acquiring Starwood?

• Integrating the loyalty programs

• Reducing the number of hotel rooms

• Decreasing market share

• Focusing solely on the US market

What was a significant issue Marriott faced related to data security?

• A cyber attack on their reservation system

• A decrease in market share

• A decline in customer satisfaction

• An increase in operational costs

What has Marriott been doing to address data security risks?

• Focusing solely on the US market

• Decreasing market share

• Increasing investments in data protection

• Reducing the number of hotel rooms

What is Marriott's response to the reports about the origin of the cyber attack?

• They ignored the reports

• They confirmed it originated from China

• They have no idea where it originated

• They blamed internal staff