What is a Marketing Strategy?

Interactive Video
•
Business
•
12th Grade - University
•
Hard
Wayground Content
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of a marketing strategy?
To set employee performance goals
To manage daily marketing operations
To define a company's value proposition
To create short-term sales boosts
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does a marketing strategy differ from a marketing plan?
A strategy is long-term and informs plans, which are tactical
A strategy is about budgets, while a plan is about goals
A strategy is short-term, while a plan is long-term
A strategy focuses on individual campaigns, while a plan covers the big picture
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the four key competitive strategies?
Cost leadership
Product differentiation
Market expansion
Niche focus
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the focus of a niche marketing strategy?
Offering the lowest prices in the market
Providing a unique product or service in a specific area
Building a large, diverse customer base
Competing directly with major competitors
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of brand loyalty as a competitive strategy?
To offer the lowest prices
To create a unique product
To build a loyal customer base
To expand into new markets
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which approach involves using innovative techniques to change market perceptions?
Complete competition
Guerrilla marketing
Feature-focused competition
Direct competition
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which marketing approach is suitable when your product is not a market leader?
Direct competition
Selective competition
Complete competition
Feature-focused competition
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