Pioneer Migrator Settlor Map

The video explains the Blue Ocean strategy, which focuses on creating new markets rather than competing in existing ones. It introduces the Pioneer Migrator Settler (PMS) map, a tool for visualizing a company's value drivers and aiding strategic decision-making. The map categorizes value drivers into Pioneers, Migrators, and Settlers, each with different growth potentials and competitive advantages. The video emphasizes the importance of identifying these factors to effectively implement the Blue Ocean strategy and expand market potential.

What is the primary goal of the Blue Ocean strategy?

• To increase market share in existing markets

• To reduce operational costs

• To create new markets and avoid competition

• To compete aggressively in existing markets

What does the PMS map help a company visualize?

• Its financial statements

• Its employee performance

• Its value drivers and growth potential

• Its marketing strategies

Which category in the PMS map represents value drivers with high growth potential and competitive advantages?

• Settlers

• Migrators

• Innovators

• Pioneers

What is a key characteristic of Migrators in the PMS map?

• They have significant competitive advantages

• They require strategic effort to realize growth

• They are the most stable value drivers

• They dominate the market with monopolistic power

How do Settlers typically contribute to a company according to the PMS map?

• By offering high growth potential

• By eliminating competition

• By providing stability without growth potential

• By opening new markets