Adidas Would Like to Work With Soccer Star Mbabbe, CEO Rorsted Says

The transcript discusses the sporting goods market, focusing on growth in the US and China, challenges in Europe, and the impact of digital transformation. It highlights product innovations like shoes made from ocean plastic and 3D printing. The company is optimistic about China's economy and plans to turn around Reebok by 2020. Celebrity endorsements are also discussed as a marketing strategy.

What is the main reason for the sporting goods market's growth in Europe being slower than expected?

• Overall economic slowdown in Europe

• Increased competition from local brands

• Lack of interest in sports

• High import taxes

What is the company's outlook on the Chinese market?

• Pessimistic due to economic slowdown

• Neutral with no expected changes

• Optimistic with strong growth expectations

• Concerned about increasing competition

Which innovative product did the company launch to increase its market share?

• Self-lacing shoes

• Sneakers with built-in GPS

• Shoes made of recycled rubber

• 3D printed shoes

How has digital transformation impacted the company's advertising strategy?

• Increased focus on TV commercials

• More billboard advertisements

• Partnerships with radio stations

• Shift towards digital media engagement

Which market is considered the most sophisticated in terms of digital adoption?

• India

• United States

• Europe

• China

What is the company's strategy for Reebok by 2020?

• Focus solely on online sales

• Merge with another brand

• Turn around and make it profitable

• Sell the brand

What is the company's approach to selecting celebrity endorsements?

• Choosing only athletes

• Careful analysis of market trends and fit

• Random selection based on popularity

• Focusing on social media influencers