Kate Hudson's New 'Future' Venture

The transcript features a discussion with Oliver, Kate, and Richie about the potential of Future, a coaching platform that offers personalized fitness plans. They explore the importance of mission-driven companies, the unique approach of Future in providing accountability through technology, and the impact of authentic celebrity endorsements. Richie highlights the expansion of the coaching network, while Katie shares insights on industry changes and personal growth opportunities.

What attracted Oliver to the wellness coaching platform?

• The opportunity to work with his brother

• The potential for high financial returns

• The platform's unique one-on-one coaching relationship

• The chance to create a new fitness app

How does the coaching platform ensure accountability?

• By offering financial incentives

• Through a personalized training plan and regular check-ins

• By providing free gym memberships

• Through automated workout reminders

How does the platform adapt to different fitness activities?

• By providing a single type of workout

• By focusing only on indoor exercises

• By being agnostic to the type of fitness activity

• By offering a fixed workout plan

What is a key factor in the effectiveness of celebrity endorsements according to Kate?

• The financial investment made by the celebrity

• The celebrity's acting skills

• The authenticity and mission alignment of the endorsement

• The celebrity's social media following

What does Richie believe is a benefit of having a coach?

• It guarantees weight loss

• It provides a sense of competition

• It unlocks personal potential and performance

• It offers free access to fitness equipment

What potential does Richie see in digitizing coaching relationships?

• It allows coaches to reach more people geographically

• It reduces the need for professional trainers

• It eliminates the need for physical gyms

• It increases the cost of coaching services

What has been a significant word in the fitness industry according to Kate?

• Innovation

• Sustainability

• Profitability

• Engagement