5 MUST Dos For Planning Your Content Marketing Strategy 2020

The video discusses content marketing strategies for 2020, emphasizing diversification across platforms, building connections with audiences, and adopting vertical video formats. It highlights the importance of influencer marketing and advertising to reach more people. The speaker stresses the need to grow email lists and engage with audiences on multiple platforms to create meaningful connections.

Why is it important to diversify your content marketing efforts across multiple platforms?

• To focus solely on one platform

• To reduce the need for content creation

• To save time and resources

• To avoid being affected by algorithm changes

What is a key benefit of having a multi-platform presence?

• It reduces the need for an email list

• It allows you to ignore data collection

• It helps in reaching different audiences

• It simplifies content creation

Why is building an email list important in content marketing?

• To avoid using social media platforms

• To maintain a direct connection with your audience

• To reduce marketing costs

• To sell email addresses to third parties

What is the significance of using vertical video formats?

• They are preferred by social media platforms

• They are outdated and less engaging

• They are only suitable for YouTube

• They are difficult to produce

How can personal connections with your audience benefit your content strategy?

• They limit your audience reach

• They make your content less professional

• They reduce the need for advertising

• They help in building a loyal fan base

What should you consider when choosing influencers to work with?

• Their ability to work for free

• Their popularity regardless of relevance

• Their alignment with your brand values

• Their number of followers only

Why is investing in advertising crucial for content marketing?

• To reduce content creation efforts

• To ensure organic reach is sufficient

• To reach a wider audience quickly

• To avoid using social media platforms