Adidas CEO Says U.S. Is 'Very Strong', More Worried About Europe

The transcript covers a discussion on the economic outlook, focusing on the US, Europe, and China. It highlights Adidas' sales growth and market share goals, learning from competitors like Nike, and adapting to the American market. The impact of the World Cup and Reebok's strategic plans are also discussed. Concerns about the US market, supply chain, and potential tariffs are addressed, along with challenges in the European market and the impact of Brexit.

What is the main concern for Adidas regarding the European market?

• Lack of innovation

• Economic instability

• High competition

• Focus on the past instead of the future

What is one key lesson Adidas aims to learn from Nike?

• Improving supply chain efficiency

• Expanding into new markets

• Reducing production costs

• Being more American in America

How does Adidas view the impact of the World Cup in Russia on its sales?

• It will negatively affect sales

• It will not affect sales at all

• It will have a major impact on global sales

• It will have a minor impact on overall numbers

What percentage of Adidas's overall revenue does Reebok contribute?

• 15%

• 20%

• 10%

• 5%

What is Adidas's stance on potential tariffs affecting the sporting goods industry?

• They plan to move production to Europe

• They hope there will be no tariffs

• They believe tariffs will benefit the industry

• They are indifferent to tariffs

Why is it challenging for Adidas to move its supply chain back from Asia?

• Lack of skilled labor in the USA and Europe

• High costs of production in Asia

• Better technology in Asia

• Environmental regulations in Europe

What is the expected impact of Brexit on the European economy according to Adidas?

• Positive impact

• No impact

• Uncertain impact

• Negative impact