Disney's Iger on Shanghai Resort, ESPN, Tax Reform

The transcript discusses the success and growth of Shanghai Disneyland, highlighting visitor numbers, revenue breakdown, and expansion plans. It addresses challenges in merchandise and food services, the competitive advantage in the Chinese market, and the impact of pricing strategies. The media business, particularly ESPN, is also covered, along with digital strategies. Cooperation in the movie market and global business policies are discussed, emphasizing the importance of a healthy global environment for Disney's operations.

What milestone did Shanghai Disney achieve before its first anniversary?

• 12 million visitors

• 11 million visitors

• 9 million visitors

• 10 million visitors

What was the visitor distribution between the Shanghai region and the rest of China?

• 70% Shanghai, 30% rest of China

• 40% Shanghai, 60% rest of China

• 60% Shanghai, 40% rest of China

• 50% Shanghai, 50% rest of China

What was Shanghai Disney's financial goal for its first year?

• To make a profit

• To reduce costs

• To break even

• To double revenue

What challenge did Shanghai Disney face in food and beverage sales?

• Low demand

• High prices

• Supply chain issues

• Understanding local preferences

What is Shanghai Disney's competitive advantage in the Chinese market?

• Better location

• More attractions

• Unique Disney IP and scale

• Lower prices

How does Disney measure success beyond attendance?

• Number of attractions

• Social media presence

• Employee satisfaction

• Guest satisfaction and spending

What strategy is ESPN using to address subscriber losses?

• Launching on new digital platforms

• Reducing subscription fees

• Expanding sports coverage

• Increasing advertising

What is Disney's plan for ESPN by the end of the calendar year?

• Launch an online platform direct to consumer

• Launch a new sports channel

• Introduce a new sports league

• Increase subscription fees

What is Disney's stance on environmental responsibility?

• It is not a priority

• It is a responsibility for companies

• It is solely a government issue

• It is only important for certain industries

Why is the Chinese movie market important to Disney?

• It is the largest market

• It has the most theaters

• It is a growing market

• It has low competition