Rolls Royce CEO: Record Sales Year May Spur SUV

The transcript discusses Rolls Royce's market success, future plans, and the potential entry into the SUV market, drawing parallels with Porsche's strategy. It highlights the brand's commitment to luxury and bespoke customization, emphasizing technological innovations like self-driving features. The conversation also touches on the possibility of electric and lightweight cars, maintaining the brand's luxury standards.

What was the main reason for Porsche's success in the SUV market?

• They stopped producing sports cars.

• They reduced their car prices.

• They introduced the Cayenne model.

• They focused on sports cars.

What is a key consideration for Rolls Royce when entering new market segments?

• Increasing production volume.

• Reducing production costs.

• Maintaining brand integrity.

• Competing with sports car brands.

Which feature is NOT mentioned as part of Rolls Royce's technological advancements?

• Automated parking system.

• Satellite-controlled gearbox.

• Adaptive cruise control.

• Night vision technology.

What is a unique aspect of Rolls Royce's bespoke program?

• It offers pre-designed models.

• It focuses on reducing car weight.

• It includes a free chauffeur service.

• Customers can personalize their cars.

What is the primary focus of Rolls Royce's luxury definition?

• Minimalist design.

• High-speed performance.

• Affordable pricing.

• Personalized luxury experience.

What is Rolls Royce's stance on electric vehicles?

• They believe electric vehicles are not luxurious.

• They plan to release an electric model next year.

• They are waiting for a non-compromised version.

• They have no interest in electric vehicles.

How does Rolls Royce view its competitors?

• As technology firms.

• As sports car companies.

• As high-end luxury goods brands.

• As other car manufacturers.