A New Dawn for Rolls-Royce

The transcript discusses the challenges and opportunities for Rolls Royce in various global markets, including high taxes in Asia, sales trends in Southeast Asia, China, and the Middle East, and the introduction of new products like the Rolls Royce Dawn. It highlights the importance of targeting millennials and adapting to future wealth trends, emphasizing the brand's global strategy and resilience in volatile markets.

What is one of the main challenges Rolls Royce faces in Asian markets?

• Limited production capacity

• Lack of brand recognition

• High taxes and duties

• Low demand for luxury cars

Which region showed a 13% growth in Rolls Royce sales?

• Middle East

• Asia Pacific

• Europe

• South America

How does Rolls Royce plan to address the changing demographics of wealth?

• By reducing car prices

• By introducing more fuel-efficient models

• By creating products that cater to a more expressive generation

• By focusing solely on traditional markets

What is a unique feature of the Rolls Royce Dawn?

• It is a two-seater sports car

• It is a full four-seat open top, Drophead coupe

• It is exclusively available in Asia

• It has a fully electric engine

What is the Rolls Royce Black Badge?

• A new model of Rolls Royce

• A brand transformation initiative

• A limited edition color option

• A new type of engine technology