Uber Benefiting From Diversification, NYU's Sundararajan

The video discusses Uber's diversification strategy, highlighting its shift into Uber Eats and the impact of COVID-19 on its business model. It explores the platform's user growth and the potential for increased active users as the pandemic subsides. The asset-light model is examined for its resilience during economic shocks, comparing Uber's performance to traditional asset-heavy companies like Hertz. Finally, the video considers Uber's potential to become a price setter in the rideshare market, while facing intense competition in food delivery.

What was a key factor that helped Uber during the COVID-19 pandemic?

• Reduction in ride-sharing services

• Partnership with DoorDash

• Expansion into Uber Eats

• Increase in physical assets

What is expected to drive the growth of Uber's active platform users in 2021?

• Increase in public transportation usage

• Reduction in service areas

• Return of previous users and new customer acquisition

• Decrease in competition

How does the asset-light model benefit companies like Uber during economic shocks?

• By increasing physical assets

• By reducing operational flexibility

• By minimizing asset-related costs

• By increasing dependency on big cities

Which company is mentioned as an example of an asset-heavy model struggling during the pandemic?

• Hertz

• DoorDash

• Airbnb

• Amazon

In which market is Uber expected to become a price setter?

• Food delivery

• Rideshare

• Grocery delivery

• Public transportation

What is a challenge for Uber Eats in becoming a price setter?

• Intense competition

• Limited market expansion

• Lack of competition

• High barriers to entry

Which competitor is mentioned as a major player in the food delivery market?

• DoorDash

• Hertz

• Lyft

• Airbnb