GM planea un programa estilo Airbnb para autos

GM planea un programa estilo Airbnb para autos

Assessment

Interactive Video

Business, Architecture

University

Hard

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GM is exploring a new business model similar to Airbnb, allowing car owners to rent out their vehicles through GM's Maven network. This model could provide additional revenue for car owners and GM without the burden of asset ownership. The concept is compared to existing services like Zipcar, which rents cars for short periods. GM's approach leverages its existing customer base and network in 17 cities. However, liability and insurance details are still being worked out. Other companies like Getaround, Turo, and Ride Cell are already operating in this space, indicating a growing market for car-sharing services.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is GM's new business model compared to?

Uber

Airbnb

Lyft

Amazon

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does GM's Maven network differ from traditional car rental services?

It enables short-term rentals similar to Zipcar

It operates only in rural areas

It allows long-term rentals only

It is exclusive to GM employees

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential benefit for car owners using GM's Maven network?

Exclusive access to new GM models

Additional revenue from renting out their cars

Increased car depreciation

Free car maintenance

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are mentioned as already operating in the car-sharing space?

Tesla and Ford

Uber and Lyft

Getaround and Turo

Avis and Hertz

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor for the success of GM's car-sharing initiative?

Exclusive partnerships with Uber

High car prices

Government subsidies

Consumer acceptance