Impossible Foods Brings Plant-Based Chicken and Sausage to UK

Peter McGuinness, CEO of Impossible Foods, discusses the company's expansion to the UK, addressing inflation and pricing strategies. He highlights the benefits of plant-based products and regulatory challenges in Europe. McGuinness also talks about market conditions, IPO plans, and the impact of long-term contracts on cost management.

What inspired Impossible Foods to expand their product line to the UK?

• The success of their chicken nuggets in the US

• A decline in US sales

• A request from the UK government

• The availability of new ingredients

How has Impossible Foods managed to maintain their prices despite rising costs?

• By cutting employee wages

• By increasing prices

• Through long-term contracts and supply chain redundancy

• By reducing product quality

What is a key component in Impossible Foods' burger that requires regulatory approval in Europe?

• Heme from plant roots

• Animal fat

• Soy protein

• Artificial flavors

How does Impossible Foods view food regulation in Europe?

• As unnecessary and burdensome

• As a barrier to entry

• As beneficial if not overly imposed

• As irrelevant to their business

What is the current status of Impossible Foods' IPO plans?

• They are not planning to go public soon

• They plan to go public imminently

• They have already gone public

• They have canceled their IPO plans

What is the main reason for the volatility in the market affecting companies like Impossible Foods?

• Increase in government regulations

• Decrease in consumer demand

• Stable market conditions

• Recent IPOs and difficult market environment

What is the duration of Impossible Foods' long-term contracts?

• Months

• Weeks

• Days

• Years