We Tweak Western Companies, Bring Them East: Grove

We Tweak Western Companies, Bring Them East: Grove

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses a business model focused on adapting proven Western online ideas for Asian markets, emphasizing the importance of localization and mobile-first strategies. It highlights a case study of iproperty.com, illustrating how revenue models differ between Western and Asian markets. The discussion also explores future opportunities in mobile and video content, drawing parallels to Netflix's success. Finally, the impact of Alibaba's IPO on the perception of Asian online businesses is examined.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the business model discussed in the first section?

Developing new ideas in the West

Adapting Western ideas for Asian markets

Focusing solely on IPOs

Investing in real estate

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is a mobile-first strategy crucial for businesses in Southeast Asia?

Due to the high number of mobile users compared to the US

Due to government regulations

Because mobile apps are easier to develop

Because mobile phones are cheaper than computers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the property portal example, what is the main source of revenue in Asian markets?

Real estate agents

Subscription fees

Advertising

Real estate developers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the revenue model for property portals in Asia differ from that in the West?

It relies more on advertising

It focuses on real estate agents

It is skewed towards real estate developers

It is based on subscription fees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What future opportunity is the speaker particularly interested in?

Investing in traditional TV channels

Delivering video content on mobile devices

Expanding into European markets

Developing new social media platforms

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What impact does Alibaba's IPO have according to the speaker?

It highlights the potential of Asian online businesses

It decreases interest in Asian markets

It focuses attention on American companies

It reduces the importance of online businesses

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of mobile devices in Southeast Asia according to the speaker?

They are only used for communication

They are less popular than laptops

They are used primarily for gaming

They are the first digital experience for many users