Breaking Down Snap's First-Quarter Earnings Report

Snapchat reported a 39% increase in sales and a rise in daily users, driven by its redesigned Android app. Despite competition from Facebook and Instagram, Snapchat shows potential for growth, especially in a more private social media environment. The company faces challenges in market predictions and internal management but benefits from its innovative advertising strategies.

What was the percentage increase in Snapchat's sales compared to the previous year?

• 59%

• 29%

• 49%

• 39%

How many daily active users did Snapchat report in the first quarter?

• 180 million

• 186 million

• 190 million

• 200 million

What was a significant factor in Snapchat's recent user growth?

• New iOS features

• Android app redesign

• Increased marketing

• Partnership with Facebook

What demographic is Snapchat aiming to attract back to its platform?

• Teenagers

• Business professionals

• Older demographic

• Tech enthusiasts

Which platform has been successful in adopting Snapchat's features?

• Pinterest

• Instagram

• Twitter

• LinkedIn

What advertising innovation is Snapchat credited with?

• Banner ads

• Vertical advertising

• Pop-up ads

• Horizontal advertising

What internal challenge does Snapchat face according to the discussion?

• Excessive marketing expenses

• Over-reliance on iOS

• Lack of innovation

• Slow response to market changes