Trump Campaign Manager Sees 'Significant' Bias in Facebook, Twitter

The transcript discusses the role of social media platforms like Facebook, Twitter, and YouTube in political campaigns and elections. It highlights concerns about bias within these platforms and their impact on micro targeting and advertising. The speaker emphasizes the importance of YouTube as a growing platform in digital media and the need for companies to address inherent biases to ensure a fair playing field.

What is one of the main challenges faced by political campaigns when using digital platforms like Facebook?

• Lack of user engagement

• Changes in API policies

• High advertising costs

• Limited audience reach

How did Facebook contribute to the 2016 election according to the speaker?

• By connecting diverse groups across the country

• By hosting political debates

• By offering free advertising

• By providing financial support

What is a significant concern about Twitter as a platform for political messaging?

• It has a limited user base

• It is too expensive for campaigns

• It lacks real-time communication features

• It is perceived to have inherent biases

How does the speaker describe the effectiveness of Twitter for political persuasion?

• As reliable as a newspaper ad

• Like a friendly conversation at a cafe

• Like convincing someone in a bar at closing time

• As effective as a TV commercial

What role is YouTube expected to play in future political campaigns?

• A minor role due to its limited reach

• A declining role as TV regains popularity

• A major role as more content moves online

• No role due to its entertainment focus

What is a key factor in deciding the budget allocation for digital platforms in campaigns?

• The platform's historical performance

• The platform's advertising rates

• The platform's user engagement trends

• The popularity of the platform's CEO

What is a concern regarding Google's influence on political campaigns?

• It has a small user base

• Its search algorithm may favor certain content

• It does not allow political ads

• It is too expensive for small campaigns