Another Tomorrow CEO Discusses Sustainable Fashion

Vanessa Barboni Hallik, founder of Another Tomorrow, discusses her journey from finance to sustainable fashion. She highlights the ethical and environmental standards her company upholds, such as living wages and animal welfare. The challenges of maintaining a sustainable supply chain and transportation are addressed, along with efforts to educate consumers. The discussion also covers affordability, market positioning, and the importance of resale models in extending product lifecycles.

What inspired Vanessa Barboni Hallik to transition from finance to sustainable fashion?

• A desire to start a new business

• A lifelong passion for fashion

• A suggestion from a friend

• A sabbatical that led to a deeper understanding of the fashion industry's impact

Which material does Another Tomorrow avoid using due to animal welfare concerns?

• Cotton

• Silk

• Linen

• Viscose

How does Another Tomorrow address the challenge of long supply chains?

• By eliminating middle tiers of the supply chain

• By using only local materials

• By keeping supply chains as short as possible

• By outsourcing production to multiple countries

What is a significant challenge for Another Tomorrow in terms of transportation?

• Limited availability of raw materials

• Lack of skilled labor

• High shipping costs

• The need to ship by air and offset emissions

What approach does Another Tomorrow use to connect consumers with the origins of their garments?

• Providing a QR code with a digital identity on each garment

• Offering discounts for sustainable choices

• Hosting fashion shows

• Sending newsletters

How does Another Tomorrow aim to make sustainable fashion more accessible?

• By partnering with fast fashion brands

• By focusing on direct-to-consumer luxury and resale

• By offering free shipping

• By reducing production costs

What is a key element in making sustainable fashion more mainstream according to the discussion?

• Celebrity endorsements

• Affordable pricing

• Limited edition releases

• Exclusive designs