Roku CEO Says Streaming Is the Future of TV

The video discusses Roku's leading position in the U.S. streaming market, highlighting its growth and the shift from traditional cable to streaming platforms. It explores the impact of this shift on cable companies, the evolution of content creation and advertising, and the roles of major players like Netflix, Amazon, and Apple. The discussion emphasizes the increasing penetration of streaming services and the future ubiquity of smart TVs with built-in operating systems.

Why is Roku considered a leading streaming platform in the US?

• It only streams original content.

• It is the oldest streaming platform.

• It offers the most expensive products.

• It has the largest number of active customers.

What is a significant change in how television content is being distributed?

• Return to network television.

• Increased use of cable boxes.

• Shift to operating systems like Roku.

• More reliance on satellite TV.

How have companies like Netflix and Amazon impacted the streaming industry?

• By increasing the failure rate of new entrants.

• By reducing the amount of original content.

• By focusing solely on live TV.

• By investing heavily in original content.

What is a key factor in Apple TV's market position?

• It is the most affordable option.

• It has the smallest market share among major players.

• It has the largest market share.

• It only supports iTunes content.

What is Roku's business model primarily focused on?

• Selling hardware devices.

• Providing cable subscriptions.

• Advertising and content distribution.

• Manufacturing televisions.

How is the world of advertising changing in the streaming industry?

• It is becoming less data-driven.

• It relies more on traditional Nielsen ratings.

• It is moving towards internet-based technologies and targeted ads.

• It focuses solely on print media.

What is the activation rate of Roku in smart TVs?

• Over 85%

• Around 60%

• Less than 50%

• Exactly 75%