Roku CEO Says Streaming Is the Future of TV

The video discusses Roku's leading position in the U.S. streaming market, highlighting its growth and the shift from traditional cable to streaming platforms. It explores the impact of this shift on cable companies, the evolution of content creation and advertising, and the roles of major players like Netflix, Amazon, and Apple. The discussion emphasizes the increasing penetration of streaming services and the future ubiquity of smart TVs with built-in operating systems.

What challenges do companies like Netflix and Amazon face in maintaining their original content?

What is the significance of Roku's operating system in the context of smart TVs?

How does the speaker describe the current state of advertising in the streaming world?