The Sweet Taste of Small Business Success

The video discusses the journey of two founders who started Real Cookies during the pandemic to cater to diverse dietary needs within their family. They developed recipes using simple, healthy ingredients and grew their business significantly, securing deals with major retailers. The founders share insights into their production, supply chain strategies, and future growth plans, including potential investments and partnerships.

What inspired the founders to start Real Cookies?

• A desire to open a bakery

• Family members with diverse dietary restrictions

• A passion for yoga

• A need to use up excess ingredients

What is the main sweetener used in Real Cookies?

• Cane sugar

• Agave syrup

• Maple syrup

• Honey

Which ingredient is NOT used in Real Cookies?

• Corn

• Soy

• Coconut flour

• Almond flour

How did the founders initially fund their business?

• Venture capital

• Bank loan

• Bootstrapping

• Crowdfunding

What was one of the major challenges faced by Real Cookies?

• Hiring skilled bakers

• Competing with local bakeries

• Managing supply chain issues

• Finding a location for their bakery

Which major retailer expanded Real Cookies' presence to 1500 stores?

• Kroger

• Walmart

• CVS

• Target

What is one of the future goals for Real Cookies?

• Partnering with natural food chains

• Expanding into international markets

• Opening a chain of cafes

• Launching a new line of beverages