The View From the C-Suite: The China Play

The video discusses CTRIP's position as a leading online travel agency in China and its comprehensive product offerings. It highlights the company's customer demographics, with a focus on domestic and outbound travel trends. The discussion covers growth opportunities in both domestic and international markets, future projections for outbound travel, and CTRIP's global expansion strategy. The video also explores how CTRIP leverages economies of scale and provides a profile of Chinese tourists. Finally, it examines the potential for CTRIP to attract global users through cross-border services.

What distinguishes CTRIP from other online travel agencies?

• It only offers hotel bookings.

• It provides a wide range of travel products.

• It focuses solely on air tickets.

• It operates only in China.

What percentage of CTRIP's business is from non-Chinese customers?

• 20% to 25%

• 1% to 2%

• 5% to 10%

• 10% to 15%

Which market is growing faster for CTRIP?

• Chinese traveling within China

• Chinese traveling abroad

• Non-Chinese traveling to China

• Non-Chinese traveling abroad

What is the projected CAGR growth for Chinese travel abroad in the next 5 to 10 years?

• 30% to 40%

• 5% to 10%

• 20% to 30%

• 10% to 15%

What is a key factor that makes Japan a popular travel destination for Chinese tourists?

• Its proximity to China

• Its expensive travel packages

• Its limited travel options

• Its lack of cultural attractions

What is a significant advantage for CTRIP in the global market?

• Lack of technological investment

• Economies of scale

• Small customer base

• Limited product offerings

How many engineers does CTRIP employ to work on different platforms?

• 2000

• 500

• 8000

• 10000

What is a unique feature of CTRIP's customer service?

• Limited service hours

• No call center support

• Live person answers within five seconds

• Automated responses only

What type of travel products does CTRIP offer?

• Only luxury travel packages

• A wide range from budget to luxury

• Only domestic travel packages

• Only budget travel options

What is a challenge CTRIP faces in different global markets?

• Uniformity of services

• Localization of services

• Lack of product variety

• Limited technological resources