Cool Biz, Japan’s fashion trend for a cooler, greener future

The video discusses the Cool Biz initiative launched by Yuriko Koike, the governor of Tokyo, to reduce energy consumption by encouraging workers to wear lighter clothing instead of suits. This initiative, started in 2005, has become widespread in Japan, influencing fashion and significantly reducing carbon dioxide emissions. The Cool Biz campaign is not only a fashion trend but also a step towards environmental sustainability.

What problem does the Cool Biz initiative aim to address?

• Excessive use of air conditioning and energy

• Lack of fashionable clothing options

• High cost of business suits

• Limited office space

Who launched the Cool Biz initiative?

• The Prime Minister of Japan

• A famous fashion designer

• The Mayor of Tokyo

• Yuriko Koike, the governor of Tokyo

What change does the Cool Biz initiative promote among workers?

• Wearing lighter and cooler clothing

• Switching to remote work

• Using public transportation

• Working shorter hours

Since its launch, where has Cool Biz become popular?

• Only in government offices

• In clothing stores, businesses, and fashion shows

• Only among young people

• In rural areas

How much has Cool Biz helped reduce carbon dioxide emissions in Japan?

• By 500,000 metric tons

• By 3 million metric tons

• By 1.69 million metric tons

• By 2 million metric tons