Adidas Introduces Advanced Climacool Technology for British Olympic Athletes in Athens

Adidas introduced new sportswear in London, designed to keep athletes cool in Athens using Climacool technology. The garments feature breathable fabrics and ventilation channels to manage heat and moisture. Developed with Loughbury University, the gear will be tested by British athletes in Athens.

What is the primary purpose of Adidas' new sportswear introduced in London?

• To keep athletes cool in hot conditions

• To showcase the latest fashion trends

• To introduce a new color palette

• To promote a new line of casual wear

What is the name of the technology used in Adidas' new sportswear to enhance cooling?

• ThermoCool technology

• AirFlow technology

• Climacool technology

• CoolMax technology

How do the fabrics in Adidas' sportswear help in cooling the body?

• By absorbing sweat and retaining it

• By using a built-in fan system

• By reflecting sunlight away from the body

• By channeling sweat outwards and maximizing microventilation

Where are the special cooling tapes located on the athletes' bodies?

• On the backs of the necks

• On the chest

• On the legs

• On the arms

Which university collaborated with Adidas to develop the new fabric?

• Imperial College London

• Cambridge University

• Oxford University

• Loughborough University