Mapping Your Customer's Journey

Bill Carmody discusses mapping the customer journey in the Marketing Minute. He suggests starting with a whiteboard to outline discovery, engagement, transaction, and advocacy stages. Validate the map with employees to find improvement areas. Use tools like Brandwatch to analyze industry conversations and enhance customer interactions. Focus on making transactions easy and fostering customer advocacy to drive business growth.

What are some preferred methods of engagement that customers might have?

What strategies can be employed to create advocates among current customers?