Customer Lifecycle

The video tutorial explains the customer life cycle, detailing stages from awareness to advocacy. It highlights how businesses can tailor marketing strategies to each stage, using Profile Tree as an example. The life cycle is not always linear, and businesses should adapt strategies to their unique customer journeys.

What is the primary goal of the customer life cycle model?

• To eliminate competition

• To reduce marketing costs

• To describe the steps a customer takes from awareness to advocacy

• To increase product prices

Which stage involves potential customers learning about a brand through channels like social media?

• Consideration

• Retention

• Purchase

• Awareness

During the consideration stage, what might a customer do?

• Leave a positive review

• Compare features and prices

• Make a purchase

• Share on social media

What is the focus of the retention stage in the customer life cycle?

• Acquiring new customers

• Engaging existing customers with excellent service

• Launching new products

• Increasing product prices

How can businesses encourage customer loyalty and advocacy?

• By delivering excellent results and nurturing relationships

• By ignoring customer feedback

• By offering discounts only

• By reducing product quality

What is the first stage in Profile Tree's customer life cycle?

• Onboarding

• Awareness

• Service Delivery

• Retention

In Profile Tree's model, what is the purpose of the onboarding stage?

• To expand the scope of services

• To compare proposals

• To set clear expectations and start the work

• To finalize the purchase