Marketing: Alternative Pricing Strategies

The video tutorial covers various pricing strategies such as discount, segmented, geographic, promotional, psychological, value, and international pricing. It then introduces the concept of distribution, focusing on physical distribution and the different channels used to distribute products, including direct and indirect marketing channels. The tutorial concludes with a discussion on channel conflict, explaining horizontal and vertical conflicts within distribution channels.

What are the characteristics of discount products?

Explain the concept of segmented pricing and provide an example.

What is the difference between geographic pricing and segmented pricing?

Describe promotional pricing and its legal implications.

What is psychological pricing and how does it affect consumer perception?

Define value pricing and give an example of how it is applied.

What are the two types of channel conflict mentioned, and how do they differ?