What was the primary shift in market research during World War II?
TED-ED: How do focus groups work? - Hector Lanz

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KG - University
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
From qualitative to quantitative research
From quantitative to qualitative research
From consumer polls to sales figures
From focus groups to in-person interviews
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who coined the term 'focus group'?
Ernest Dichter
Chrysler
Robert Merton
Paul Lazarsfeld
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common task participants might be asked to do in a focus group?
Write a detailed report
Imagine brands as animals
Conduct a survey
Analyze sales data
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one limitation of focus groups?
They provide quantitative data
They require a large sample size
They are too expensive to conduct
Observer interference can affect results
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How are findings from focus groups often validated?
By increasing the sample size
Using experiments and data gathering
By conducting interviews
Through additional focus groups
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