New Shopping Behaviors Will Stick, Says Pacvue President

The video discusses the shift in consumer shopping behavior due to early Black Friday sales and the impact of Amazon's Prime Day move to October. It highlights the rise of delivery services like Instacart and DoorDash, partnerships for last mile delivery, and the logistics challenges faced by retailers. The video also explores the growth of social commerce, with platforms like TikTok playing a significant role in product discovery and purchase.

What was a significant change in the timing of Black Friday sales in 2020?

• They were extended to two months.

• They were canceled.

• They started a month earlier.

• They were moved to December.

Which delivery service partnered with Best Buy to enhance last-mile delivery?

• Uber Eats

• Grubhub

• Instacart

• Postmates

What percentage of Instacart users consider it an essential service?

• 50%

• 70%

• 89%

• 95%

What strategy did Amazon use to manage the expected surge in online shopping?

• They reduced their workforce.

• They limited the number of orders.

• They moved Prime Day to October.

• They increased product prices.

How are retailers mitigating customer frustration due to shipping delays?

• By offering discounts on delayed orders.

• By providing proactive messaging about delays.

• By canceling orders that are delayed.

• By ignoring customer complaints.

What role did TikTok play in the rise of social commerce?

• It was used for customer service.

• It became a platform for live streaming product launches.

• It was banned from e-commerce activities.

• It was used for direct product sales.

What is a key feature of social commerce that helps consumers discover products?

• Radio advertisements

• In-store promotions

• Video demonstrations

• Printed catalogs